Success You Can Measure
Monitoring your website stats closely allows you to gauge your site’s performance in relation to your brand’s goals and objectives. With Strikingly, you get access to website traffic stats through its built in analytics dashboard and seamlessly add your Google Analytics account to get more detailed information on how your website is doing.
Why Track Web Traffic Stats?
Your work does not finish after launching your website. In fact, it has only just begun.
Understanding web traffic stats is one of the many things that you should do as part of managing your own website.
✔ Identify Target Market and Discover New Ones
Monitoring your website’s performance helps you understand your audience better. You get to know which platforms they visit prior to landing on your site, their country of origin, the type of devices they use to access your website, etc. It also helps you discover new audience demographics that you did not account for when you started creating your digital marketing strategy.
✔ Repair potential website issues
Website traffic stats can give you an idea what kind of browsers people use to get to your site. It’s important to maintain a seamless and consistent user experience on all browsers and devices so having this information enables you to constantly test different platforms and browsing environments.
✔ Get Keyword Data for SEO
Google website stats also provide data on what keywords people are using to search for your brand, products and/or services. Identifying the keywords or keyphrases that attract traffic to your site enables you to optimize your content effectively.
Add Google Analytics to Your Website
Strikingly’s built-in analytics dashboard gives you a general overview of your website visitor stats, where they are coming from and the most frequently visited pages. But if you want a more granular view (and you should) of your site performance, we recommend adding Google Analytics.
Check out our blog for more digital marketing tips and web design inspiration.
