There’s a reason why some websites may appear before others and it’s all due to Google’s search algorithm. This algorithm uses several different factors such as content relevance, mobile-responsiveness, and keyword density to determine rankings. To learn how to get your website on top of Google searches, you must understand these ranking factors and implement strategies to target them on your website.
Submit Your Website to Google
The first step on how to get your website noticed is to get your website submitted on Google. Adding your sitemap to Google’s Search Console gives the search engine a go-signal that your site is ready to be crawled and indexed. At the same time, this also confirms your ownership of your website.
The next step on how to get your website on Google first page is to identify the keywords and keyphrases that you want to rank for. In general, these are the words that people use to search for your product, service or brand. You want to choose your keywords wisely because you will be using these all throughout your content. There are several online tools that you can use to identify your target keywords. Google Search Console can provide you with information on the most commonly used keywords to search for your website.
Optimize Your Content and Meta Tags
After you have determined your target keywords, the next step is to use these words all over your content. However, we don’t recommend that you resort to keyword stuffing - or randomly inserting keywords into your content. Google will see right through this ploy to undermine their Google bots and cause more harm than good to your search rankings. Create quality content that uses these keywords in the most natural way possible. Optimize your meta tags - i.e. title, website description and image alt tags - to include these keywords.
More users are starting to search for information while on the move so Google has adopted a mobile-first indexing for websites. It prioritizes mobile versions of websites when it comes to indexing so you want to make sure that your site looks good on smaller screen sizes. With Strikingly, you don’t need to do anything to make your site screen adaptive. All website templates are optimized for mobile devices.
Build Quality Links
On-page optimization is just one small part of getting your website to show up on Google searches. Direct traffic to your site and, in effect, build your content’s credibility by building links to your pages. Links can come from your social media networks, bookmarking sites and other quality websites within your industry. Create partnerships with industry experts and organizations who might want to share your links with their users.