• Typography is Critical to Web Design Success

    Choosing the best font for website content is an often overlooked detail in web design. But the right choice of fonts for web site can help ensure that your brand’s message resonates well with your audience.

    Fonts communicate with the user’s subconscious.

    Much as color can convey a message, fonts also contribute to the user’s impression of your brand. Different styles relay different messages such as creativity, elegance, reliability, strength, etc. A wedding photography website, for instance, will probably choose a different set of typography from a bank website.

    A good website font can help grow your brand.

    The right font combined with the right layout can make your readers feel more comfortable about your website. It contributes to the overall user experience and makes them want to stick around and give your message some time.

  • Psychology of Fonts

    Fonts can convey different characteristics and create different impressions.

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    Serif

    You usually see serif fonts on books, magazines and print advertising materials. They exude reliability, comfort, tradition and respect. On websites, you will most likely see them on university websites, banks and other financial institutions that need to market their years of experience in their field. Modern web design also choose serif fonts for headers to emphasize certain messages.

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    Sans Serif

    Sans serif is most commonly used on websites because it makes text easier to read. It is objective, modern and clean. It is the best font for websites because it is fuss-free so it’s suited for text-heavy websites.

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    Script

    Script fonts exude elegance and creativity. We normally see them on events management sites and industries that appeal to the romantic and whimsical, such as wedding sites. Use them sparingly, however, because while they may look pretty, script fonts make reading the text a little bit tricky.

  • On Strikingly’s website editor, you will find a wide range of options under all three typography groups.

    Experiment on different font combinations through the Styles editor and see how they change the look and feel of your site.

  • How to Choose Good Website Fonts

    1

    Look towards your brand identify

    When it comes to font types, make sure you select one that matches your brand’s tone. Just because a font style is trendy doesn’t necessarily mean it will suit your brand. For instance, bold designs and font types may be the trend today but they may not be suitable for all websites.

    2

    Limit your choice to a maximum of three styles

    The rule of thumb is to never use more than three fonts for websites. On Strikingly’s style editor, you can pick out a title font, heading font and a text font. Choosing more than three can make your site look too busy.

    3

    Mixing fonts is okay

    With hundreds of beautiful fonts available on Strikingly you’re going to be spoilt for choice. Play around with different combinations to see which one looks good. Enlist the help of your team or ask other people about their impressions of the combinations you picked out to get external opinion on your design choices. When in doubt, you can also choose typefaces under the same font family. For instance, Roboto is a font family that can give you a header font (Roboto Slab) and a text font (Roboto).

  • Be Your Own Professional Website Designer

    Strikingly enables you to unleash your creative potential by giving you hundreds of styling options for your website.

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